Another NRL season is about to commence at the foot of the mountains following a strong 2010 which saw rugby league reassert its position of strength in the code’s heartland Western Sydney.
The Penrith Panthers is the iconic sporting brand of Greater Western Sydney; Australia’s most lucrative market. With over 1.9 million people, 43% of Sydney’s population and household retail expenditure of over $15.8 billion dollars, this region is widely acknowledged as the target market for any brand looking to grow their customer base.
As a result, the Penrith Panthers are in pole position to take advantage of your company’s desire to reach this growing market.
Panthers administer the largest Junior League competition in the world with over 500 teams, 8,500 players and their families all being a part of the Panthers family. This vast army of local families along with our 14 licensed venues and 150,000+ licensed club members across western Sydney and NSW, offers our sponsors marketing opportunities that are unrivalled in Australian sport.
By partnering the Panthers you and your business will be aligning your business with a team that is committed to proudly representing the local community.
In 2010, our performance on the field was impressive, finishing only two games away from the NRL Grand Final. Off the field was just as impressive, with numerous promotions in the community and with sponsors that saw our region overflow with Panther Pride.
Some of the things we were able to achieve as a Club off the field in Season 2010 included:
• Pink Panthers game/extravaganza helping to raise over $80,000 for the McGrath Foundation and Women in League
• Panthers on the Prowl servicing over 1,200 local school children
• Record gate takings for the season
• Record merchandise and membership sales for the year
There are numerous marketing opportunities available for organisations looking to tap into Australians’ innate love of sport in this economic heartland of Sydney. In fact, achieving cut-through is now imperative for any business that hopes to stand out from the crowd.
For those businesses looking for maximum impact, there is the added incentive of some of our senior properties still available for 2011 including Sleeve Sponsorship and Major Sponsorship of our National Youth Cup U/20’s Team. Both these major properties generate significant national media exposure and provide unique activation opportunities to grow your brand and customer base on a local and national level.
There are also varying levels of ‘off the shelf packages’ starting from just $2,000 for you to engage the growing Western Sydney audience. Other opportunities for 2011 include signage at Centrebet Stadium Penrith; Corporate Hospitality and various corporate networking event; Ground Announcements; TVC’s, match day promotional opportunities and online marketing properties.
New initiatives introduced for the upcoming season include mystery sponsor adventures; business breakfasts; pre-game sponsor functions; and a Corporate Box specifically for designated ‘player sponsors’.
If you’d like further information, make an enquiry today with the Corporate Partnerships Team –
0418 797 637 or
0437 970 341. Our Corporate Partnerships Team is happy to meet with you to discuss tailoring a package to suit your specific marketing and budgetary objectives and provide you that competitive edge.
By choosing to partner us, you are aligning your business and brand with one of this region’s most supported icons….the Penrith Panthers.